I founded J40 for a few reasons. I'm a bit older now (not old, old, but old enough to have started getting ads for pile cream delivered via programmatic advertising), I have over 20 years experience in sports media and digital and working on projects I believe in, with people I believe in has only got more important to me over the years.
To me, sport has an intrinsically unifying power, and so the more organisations, teams, athletes, broadcasters and brands can connect and engage with fans the better. This can be a complex space though where distribution rights, global reach, and a rapidly changing digital space often prove difficult to navigate in a meaningful commercial way.
That's where we can help.
J40 is a collective of sports media and sponsorship experts who have worked with, and at, some of the biggest names in global sport. I've been governing body, broadcaster and club sides, developing digital and media strategies to deliver direct commercial returns, as well as long-term fan engagement and audience development.
We discuss, we don't sell, and we only take on business where we know we can help.
Tom
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